his article emphasises the relevance and importance of Gayatri Spivak's work for those of us involved in the field of development (as academics, researchers or development workers). Spivak underlines how our representations, especially of marginalised Third World groups, are intimately linked to our positioning (socioeconomic, gendered, cultural, geographic, historical, institutional). She therefore demands a heightened self‐reflexivity that mainstream development analysts (eg Robert Chambers), and even ‘critical’ ones (eg Escobar, Shiva), have failed to live up to. The article examines Spivak's writings to illustrate the reasons, advantages and limits of this hyper‐self‐reflexivity.